Growing up as a dancer Jasmine always knew that storytelling was something she was passionate about. Expressing ideas and thoughts creatively allowed her to tell stories that were not being told. As she grew older, she learned that her passion for dance and storytelling quickly became the inspiration behind many of her school projects, creative pitches, and service projects. 

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This summer she worked as the corporate affairs and communications intern for American Express in New York City. She was challenged by using her creativity to develop and implement a way to encourage employee engagement and inform colleagues about diversity and inclusion. She found that helping create a narrative for underrepresented voices in the work environment was a great opportunity to expand on storytelling. She gained opportunities like spreading awareness about pride month and the LGBTQ+ community through a global pride campaign and event, creating a call to action encouraging colleagues to be more inclusive, creating surveys to learn how and where colleagues read and learn about diversity and inclusion, planning intern events and more.

 

Keeping those in mind, she would love to have a career that allows her to spark meaningful change through creativity. Jasmine believes a career path leading toward a creative director or event coordinator is something she is passionate about. Working with diversity and inclusion, she realized what is needed most is a fresh perspective from someone who hasn’t been working in their environment. For example, as an intern, because she was new to the company she was able to see things from a different perspective.

 

Jasmine believes the problem she solves for someone seeking her services is bringing awareness to voices and stories that are underrepresented, following up with data to support the need for changes, and creating recommendations and strategies to help implement those ideas. While presenting her findings and strategies Jasmine was able to use her knowledge about creating brand campaigns, conducting media research, editing press releases, interviewing professionals, and providing feedback. 

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The experiences she has had, both professionally and artistically have molded her into the young professional she is today. Her goal is to ultimately create her own pathway to success through storytelling and communicating ideas and voices as a communications professional and eventually a creative director.